I wrote my first KidVenture book after years of making up stories to teach my kids about business and economics. Whenever they’d ask how something works or why things were a certain way, I would say, “Let’s pretend you have a business that sells…” and off we’d go. What would start as a simple hypothetical to explain a concept would become an adventure spanning several days as my kids would come back with new questions which would spawn more plot twists. Rather than give them quick answers, I tried to create cliffhangers to get them to really think through an idea and make the experience as interactive as possible.

I try to bring that same spirit of fun, curiosity and challenge to each KidVenture book. That’s why every chapter ends with a dilemma and a set of questions. KidVenture books are fun for kids to read alone, and even more fun to read together and discuss. There are plenty of books where kids learn about being doctors and astronauts and firefighters. There are hardly any where they learn what it’s like to run small business. KidVenture is different. The companies the kids start are modest and simple, but the themes are serious and important.

I’m an entrepreneur who has started a half dozen or so businesses and have had my share of failures. My dad was an entrepreneur and as a kid I used to love asking him about his business and learning the ins and outs of what to do and not do. Mistakes make the best stories — and the best lessons. I wanted to write a business book that was realistic, where you get to see the characters stumble and wander and reset, the way entrepreneurs do in real life. Unlike most books and movies where business is portrayed as easy, where all you need is one good idea and the desire to be successful, the characters in KidVenture find that every day brings new problems to solve.